Vacuum cleaner giant Hoover has found that 49 percent of Dutch people have physical complaints while using their vacuum-cleaner. So, Hoover launches the FreeMotion, a vacuumcleaner that prevents wrist and back pains. The FreeMotion has a 'specially designed handle', that allows the user to set the height of the wand, operate the on/off switch, and select the 'appropriate program' for the floor you are vacuuming.To be honest, the whole design probably was not sparked by the complaints of the Dutch; that little study is more likely to have been a part of the marketing effort of the Dutch Hoover division, who's website prominently features the new model. but interestingly, I can't seem to find the FreeMotion on Hoover.com. Can I conclude from that that Americans are not interested in ergonomics?
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2 reactions:
Love the new Hoover Freemotion.
You may find however that Hoover of Europe and Hoover of America are two very different companies. Hoover Europe is in partnership with Candy and Hoover America was a part of the Maytag company until it was bought out by Whirlpool. Americans also seem to have a preference for upright vacuum cleaners.
Ash.
Thanks Ash, that would explain the completely different product portfolios indeed. Still a bit confusing though.
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