In many hotels you can order pay-per-view movies. Exhausted travelers get to see a movie they actually like and hotels get to make little money. And because of the latter you want to give the pay per-view-feature a prominent place on the remote. Firstly, you want to point out to your guests that pay-per-view is available, secondly, you want to make it easy to access the function. One of the interaction designers I interviewed for a case study called the former approach 'marketing through interface design'. And there's nothing wrong with that, as long as it doesn't get in the way of the other use cases in a product.

However, in the case of the remote pictured above, the pay-per-view button has the appearance (red) and position (upper part of remote) that is normally reserved for the on-off button. Thankfully you can't purchase anything as long as the TV is not switched on. However, when I was trying to switch the TV off, I suddenly found myself in the pay-per-view movie menu. So I guess the interaction designer accomplished what he was trying, or was told to do.