Because they are so incredibly charming and ridiculously simple I had to give some love to the Swedish mobile phone maker Doro. They recently got an iF Gold Award for outstanding product design for five of their products, among which three mobile phones. CNET reviewed two Doro phones (one of which reminds me a bit of the ITT Easy5) and mobilehealthnews interviewed Doro's Jerome Arnaud, who made the following interesting statement:

Doro aims to help those who are still in the majority of seniors who have not gotten used to mobile technology, are unfamiliar and would never accept it as it exists today. In some cases it’s not a matter of whether they are actually able to use it, but rather if they can connect with the image that the product conveys. Even if, a given 80-year-old could use iPhones, Arnaud argues that it is very likely that person would reject the iPhone simply because of the device’s youth-centric branding.

More uselog posts about simple phones:
> Simple phones and basic phones
> Easy to use Nokias

[photo: CNET]